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Communication with the client:

The 5 Magic Words:

This is how I work:


1 – SEND THE CLIENT A PROPOSAL by email that can serve as an agreement (it can be a simple one-page document).  It should list the price of the mural or a commissioned piece, what is included in that price, and a statement that all rights to the sketch and artwork will remain in the name of the artist – for example, it could read like this:

“Copyright:  All copyrights to the art, sketches, concepts, and final artwork shall forever remain in the ownership of Artist.”

2 – ASK the client to print out and sign the agreement, and send it back to you.

3 – ON YOUR SKETCH: Write your copyright notice.  It can read like this:

“Artwork (c) Stefanie Schuessler - Very Fine Mural Art, All Rights Reserved.”  This avoids any doubt that you own the copyrights to your sketch.

4 – SEND THE SKETCH to your client, After receiving their signed agreement and deposit.

*Always get a written agreement and a deposit before you put a lot of work into sketches.   This demonstrates a commitment from the client.

Steps that should be followed with a client, from the beginning:

1 CONVERSATION – find out what they want, what size, desired deadline, etc.  Gather all the details.

2 WRITTEN QUOTE and AGREEMENT – Based on the details gathered, give them a written price quote, with a signature line at the bottom for them to sign, showing they agree with your quote.  If they agree to the price quote, then they can pay the deposit and you can start the work.

If they have reservations about the price or scope of the work, then have another conversation and see how you can work it out.

3 DEPOSIT – Get a deposit before starting the work.  In most cases, we get 50% upfront before we start the sketch process.  Some artists ask for 30%.

4 SKETCH PROCESS – Work up your sketches, send them for approval and feedback.

5 PAINTING – After the sketch is approved, you can begin the actual painting!

6 FINAL PAYMENT – Require final payment at completion.  In the case of a commissioned painting, the client (often far away), will get a low res jpg image of the completed painting, by email.  We ask for final payment, and upon receipt, we ship the art or when they pick it up.

With murals, our contract states that the final payment is due the day the mural is finished.  I remind the client of this when it’s getting close to being finished, so they can get their payment ready on time.

MORE ON DEPOSITS:  In the case of murals, where the price of the “commission” is very high, and the client is nervous about sending a $6,000 deposit without seeing the sketch first, we make it more comfortable for them.  We ask for a smaller, non-refundable deposit to do the sketch.  This amount is later deducted from the total cost of the mural.

After they approve the final sketch and want to schedule the mural painting, we get 50% of the remaining amount upfront before we order the paint and put it on our calendar.

HOW MUCH SHOULD THE SKETCH DEPOSIT BE FOR A MURAL?  We typically charge $1,500 for mural sketches, but sometimes more, or less, depending on the amount of work that will be involved.

The dollar amount of the deposit, however, is not as important as getting a deposit.  What I mean is, even if you only get a $200 deposit, the client that pays it is a client that’s committed to the project.  Money equals commitment in our society.

I have run into time-wasters out there that don’t value our time and would have Drew and me work for nothing if we let them.  This type of person is not willing to sign an agreement or pay a deposit.  And that’s good because I don’t want to work with that type of person!  So, requiring these things will make those bad clients go away, and that’s what you want!

A good client, one who won’t take your sketch and hire another artist to paint it, is one who is happy to sign your agreement and pay a deposit.

This is why the deposit is your most important business tool as an artist.  Watch my interview with I AM A HERO RADIO for more on this:

Trust me, there are plenty of good clients out there.  When you start implementing powerful business practices in your art business, you will only attract and work with good clients.  The bad ones slowly disappear.

Implement the proposal process and the deposit requirement in your business, and watch how everything runs smoothly!  You will see a huge, positive shift in the ease of running your business.

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